Co-creating Behavioural Change Towards Climate-Smart Food Systems

Logo of the project "BEATLES"

Funding Source

European Commission (GA No. 101060645)




July 2022 – June 2026 (48 months)

Total budget


Q-PLAN role


Contact person(s)

Alexandra Gkouma,
Anna Maria Belefanti,
+30 2310 411 191



BEATLES aspires to change the way agri-food systems currently operate and accelerate the systemic and systematic transition to climate-smart agriculture and smart farming technologies fully aligned with the ambitions of the Farm to Fork and Biodiversity Strategies, the new CAP at regional and EU levels. By adopting a food systems approach, the agri-food value chain is viewed as a system of interlinked components where interactions lead to systemic innovations.

The main objectives of the BEATLES project are:

  • Deepen understanding of the full range of decision-making factors that facilitate or hinder transition of entire food systems towards sustainable, productive, and climate-smart practices and behaviours and build
  • Develop transformation pathways for sustainable, productive, climate-smart agri-food systems via improved farm advice and business strategies.
  • Formulate and widely disseminate policy recommendations and innovative policy options to foster large-scale and long-term behavioural shifts.
  • Mainstream and scale up solutions via dedicated dissemination activities and by building an ecosystem of related projects, networks, and initiatives.

The BEATLES consortium, led by the Agricultural University of Athens, consists of 18 partners across 10 European countries (Belgium, Denmark, Germany, Greece, Lithuania, the Netherlands, Slovenia, Spain, Sweden, and the United Kingdom). The consortium members are: Agricultural University of Athens, Wageningen University & Research, University of Copenhagen, AEIDL, SEI – Stockholm Environment Institute, National Technical University of Athens, Q-Plan International Advisors PC, Naturland, INTIA, Delphy BV, AgriFood Lithuania DIH, FBCD, ZPS, Sustainable Innovations, ART21, Agro Digital Solutions, and KPAD Ltd.

Q-PLAN responsibilities

  • Dissemination, Exploitation and Communication Work Package Leader
  • Task Leader for:
    • Dissemination and Communication
    • Collaboration and synergies with other projects